holoride and Schell Games CEOs to Present at AWE USA 2021

[{"content":{"text":" Today, Schell Games announced CEO Jesse Schell will co-present with Nils Wollny, CEO & Co-Founder of holoride , for a Unity -sponsored panel at AWE USA 2021 , a conference featuring leading companies and speakers in the XR industry that takes place in Santa Clara, California from November 9 to 11, 2021. Schell Games, a leading game development company specializing in entertainment, educational and virtual reality experiences, has a long-standing relationship with holoride, a company advancing the future of in-vehicle entertainment. holoride is building the world\u2019s first immersive in-vehicle media platform by enabling the processing of motion and location-based data in real-time using Unity. holoride\u2019s content adjusts to the motion of the vehicle and route and perfectly syncs with the passenger\u2019s journey. Through this, holoride creates a new media category made for moving vehicles called Elastic Content, which allows for a novel approach in content creation. In this Unity-sponsored joint session on November 9, Schell and Wollny will discuss: What's exciting about developing games and experiences with holoride\u2019s Elastic SDK and how the content creator community can benefit from this completely new media format called Elastic Content. Examine lessons learned from past and current projects and share insights about their most recent title in development, Cloudbreaker , scheduled to release in 2022. Valuable tips on how to make the most out of the holoride experience, how to leverage the Creator Space with its powerful tools, and how to benefit from this exciting in-car entertainment revolution. "},"id":"f286cfe3-245a-461e-9337-69d9fa208583","isHidden":false,"type":"textBlock"},{"content":{"location":"kirby","image":["file:\/\/KdCnZ1ufOjLCI43f"],"src":"","alt":"","caption":"","link":"","ratio":"","crop":"false"},"id":"c800251c-458c-460d-9c5f-f369b3fe11cb","isHidden":false,"type":"imageBlock"},{"content":{"text":" \u201cOur upcoming presentation at AWE will give developers the inspiration and insight needed to build extended reality games for in-vehicle settings using holoride\u2019s Elastic SDK,\u201d said Wollny. \u201cJesse brings a wealth of knowledge in developing innovative VR content for both education and entertainment purposes. Drawing on our shared expertise in creating Elastic Content, I\u2019m looking forward to discussing how developers can join the in-vehicle entertainment revolution, the impact it will have on the way passengers see the world through their daily journeys, and to engage with other experts and thought leaders onsite.\u201d \u201cI\u2019m thrilled to be returning to AWE to co-present with Nils about the exciting opportunities ahead for creators in the XR space,\u201d said Schell. \u201choloride is pioneering in spaces that hold immense potential for the evolution of the industry. I\u2019m looking forward to sharing our company's experiences working with the Elastic SDK, Unity, and what this technology means for other content creators who want to innovate in the in-vehicle entertainment space.\u201d First organized by augmentedreality.org in 2010, AWE has become one of the largest learning and networking conferences for professionals working in the XR ecosystem. This event covers emerging technologies, including augmented reality, virtual reality, mixed reality, artificial intelligence, bio-interfaces, 5G, and more. \u201cIn-vehicle entertainment is innovating rapidly, and will continue to grow with the further adoption of virtual reality and augmented reality tools,\u201d said Timoni West, Vice President, Augmented & Virtual Reality at Unity. \u201choloride\u2019s Elastic SDK gives Unity creators like Schell Games the ability to create immersive experiences that can be unique to a car, its passengers and the environment in which they travel.\u201d For more information about AWE or to purchase a ticket, visit the AWE website . About holoride holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner and Audi, who holds a minority stake in the startup. In April 2021, holoride raised \u20ac10 million in its Series A funding round led by Terranet AB, earning the company a \u20ac30 million valuation. That same year, \u200b\u200bholoride won the prestigious SXSW Pitch and was also named Best in Show. It has been hailed \u201cBest of CES 2019\u201d four times, recognized as one of the \u201c100 Best Inventions of 2019\u201d by TIME Magazine and is part of the global innovation platform \u201cSTARTUP AUTOBAHN powered by Plug and Play\u201d. For more information, please visit https:\/\/www.holoride.com\/ . About Unity Unity (NYSE: U) is the world\u2019s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity\u2019s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company\u2019s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators have been downloaded more than five billion times per month in 2020. For more information, please visit http:\/\/www.unity.com . 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