Jesse Schell, CEO of Schell Games, founded in 2002, is a visionary in the realm of game design and virtual reality. With a career spanning over two decades, Schell has led his team to create both educational and entertainment games that have left a significant mark on the XR industry ... His dual role as a developer and educator has helped to shape the next generation of game designers. Schell’s seminal work, "The Art of Game Design: A Book of Lenses," is seen as a foundational text in game design, and illustrates his impact on the industry.