[{"content":{"text":"In this GamesIndustry International article<\/a><\/u> dated May 30, 2013, Jesse Schell shares his thoughts about the serious games industry and why he prefers the term \u2018transformational games.\u2019<\/p>"},"id":"448437f5-a265-41a4-bbc1-145d42f2ccb0","isHidden":false,"type":"textBlock"}]