What We Learned: PAX East 2025 and Among Us 3D

[{"content":{"text":" You came, you played, you Infected. PAX East 2025 has come and gone, but we hope the memories of playing Among Us 3D right next to our amazing Devs remain for a lifetime. With so many Schell Games' employees at PAX East, we thought we'd bring you some of our key takeaways from this amazing weekend featuring stats, pics, and their first-hand experiences. "},"id":"6a14dd9a-39a8-4d95-aae8-04c47ad70a2e","isHidden":false,"type":"textBlock"},{"content":{"location":"kirby","image":["file:\/\/FXMRtCNRsjNZlBcb"],"src":"","alt":"Among Us 3D PAX Recap showing number of games played, attendees and more","caption":"Click to open a full-res image","link":"https:\/\/schellgames.com\/media\/pages\/blog\/what-we-learned-pax-east-2025\/c4c75b7591-1747764230\/pax-east-recap-infographic-1-1408x.webp","ratio":"","crop":"true"},"id":"9254b161-9f6c-4e06-84aa-50d0bf8d5ee5","isHidden":false,"type":"imageBlock"},{"content":{"level":"h2","text":"Takeaway #1: People Loved Among Us 3D ","customid":""},"id":"bb92e7be-11b9-4583-af48-0e2a1e074b0c","isHidden":false,"type":"headingBlock"},{"content":{"text":" Whew! PAX East attendees gave Schell Games quite a workout as we let people jump into games of Among Us 3D all weekend. And boy did you play...and play...and PLAY. Throughout the weekend, eager fans played more than 3,300 games of Tag Mode! But how did you all do? Well, good if you were The Infected. That's right, these gooey creatures ended up winning about 85% of the time, leaving The Skeld II as an all-Infected breeding ground. But our favorite games were the ones that came right down to the wire, where a solo Crewmate finished the final task just before they could be stopped by The Infected. This rare victory only happened 20 times the entire weekend, and was celebrated by the team on each occurrence. "},"id":"c939e714-12dc-489a-8ea9-c3062de5caf6","isHidden":false,"type":"textBlock"},{"content":{"link":"https:\/\/store.steampowered.com\/app\/3168600\/Among_Us_3D\/?utm_source=blog&utm_medium=pax&utm_campaign=wrapup&utm_id=buy","text":"Snag Your Copy","class":"","id":""},"id":"db93f786-e81d-48f9-b267-517f839e2db6","isHidden":false,"type":"buttonBlock"},{"content":{"images":["file:\/\/pbYymMamtvTVnGFp","file:\/\/aU4jonsLIMulySO9","file:\/\/zAJ7PvcHhb06wtr0","file:\/\/9uuSEeSns1deYrSF"],"caption":"Cool stats await","ratio":"","crop":"false","gallerytype":"carousel"},"id":"9f3426cf-0714-4f5e-a6db-1911aa1f797f","isHidden":false,"type":"galleryBlock"},{"content":{"level":"h2","text":"Takeaway #2: Pins and Stamps Rule All","customid":""},"id":"3ce33743-b79d-4660-8ff9-3447e5bd5e0b","isHidden":false,"type":"headingBlock"},{"content":{"text":"Never, ever, underestimate pins","citation":"Dwayne W., Schell Games"},"id":"23bbf380-379d-4c93-b7e8-5d5eb12ffe11","isHidden":false,"type":"quoteBlock"},{"content":{"text":" Now, let's leave the Schell Games booth and explore the rest of PAX East. Luckily, we had several employees exploring every booth looking for trends and, above all, being professional vibe checkers. One thing Dwayne W. noticed is how pervasive pin culture is. While some items on his shopping list were difficult to find, pin stands were everywhere, and PACKED. Did you know? Pin trading as a concept started surging in popularity after the 1980 Lake Placid Winter Olympics, becoming a mainstay after Disney introduced their pin trading program in 1999! But, pins are expensive to make, and PAX East has a huge focus on indies. If pins aren't in the budget, Ali C. saw the rise of a new collection: the stamp card. This lets smaller indies band together to create a collectible encouraging people to visit an array of different booths and try their games. Big booths were getting in on the fun, too, with stamp cards featuring all of their games to keep people engaging with all of their new and upcoming titles. 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#pokemoncard #pok\u00e9mon #Pok\u00e9mon #ilovepokemon #pokemonpost #pokemoncollector #pokemontrainer #pokemoncollectors #pokemoncommunity #pokemoncompany #pokemoncollection #pokemoncardsforsale #pokemoncard #pok\u00e9moncard #pokemoncards4sale #pokemontcg #pok\u00e9montcg #pok\u00e8montcg #pokemontcgcommunity #followme #gottacatchemall #influencer #pok\u00e9monfans\".","url":"https:\/\/www.instagram.com\/p\/DJiOzVIxt5Q\/","tags":[],"image":"https:\/\/scontent.cdninstagram.com\/v\/t51.75761-15\/496804890_17966215979864637_8133970056355606195_n.jpg?stp=c270.0.810.810a_dst-jpg_e35_s640x640_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&_nc_ohc=DogRJzn4xpoQ7kNvwGgnNx1&_nc_oc=Adlwf3byfsDXczvsW2GBIk_fkVB1G_zlLuu1D7A1qTdcJNcxXm4OiGND7B-U2bxZsOY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&_nc_gid=UIbsIFgqmkxuLRCbrXfUJA&oh=00_AfIvGn1dIiAOHmMH8XekV67ZNzFHgyC0u2vJQcwpj_DkaA&oe=682D1506","feeds":[],"code":"\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n <path d=\"M556.869,30.41 C554.814,30.41 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","width":null,"height":null,"aspectRatio":null,"authorName":null,"authorUrl":null,"providerIcon":"https:\/\/static.cdninstagram.com\/rsrc.php\/v4\/yR\/r\/lam-fZmwmvn.png","providerName":"Instagram","providerUrl":"https:\/\/www.instagram.com","publishedTime":null,"license":null}}},"id":"63714264-52b6-4e8b-a020-21e9eb994be8","isHidden":false,"type":"embed"},{"content":{"level":"h2","text":"Takeaway #3: XR and Retro Stand Out","customid":""},"id":"ab1aff8d-46b9-45af-9716-d1394b25b9f4","isHidden":false,"type":"headingBlock"},{"content":{"images":["file:\/\/ciiSLKpsOtME0VP8","file:\/\/32nv8T1yTvhacYf5","file:\/\/jmXo5UutXg3SfHPY","file:\/\/GqLLlPLmd64B6mhH","file:\/\/JLzk0OJ4q81bKUOf"],"caption":"Retro is back (did it ever really leave)","ratio":"","crop":"false","gallerytype":"carousel"},"id":"5cea2513-564d-49b9-8d09-f68fa392ec61","isHidden":false,"type":"galleryBlock"},{"content":{"text":" We all know the triple A booths were packed, but what about the games that don't grab headlines? What else were people playing? Dwayne W. noticed a ton of interest in things both new and old (looking). XR was being used in exciting ways from Viziverse.AI 's 'Headsetless VR games' and Owlchemy Lab's Dimensional Double Shift 's Hexas Dimension Pack to Oceanzus 's goal to use VR to teach Maritime education and diving. But the biggest benefit of a booth at PAX was hands-on user experience; people have to TRY these experiences to understand what makes XR so cool, and trailers and screenshots don't capture the full experience. On the other end of the spectrum, nostalgia is still a big winner at PAX East. Pixel graphics and retro experiences could be found EVERYWHERE through the show floor as the people who grew up in the X-bit eras are now the ones making the games they loved so much growing up. "},"id":"6bedb59b-259a-4689-8eaa-3ccddfab4f34","isHidden":false,"type":"textBlock"},{"content":{"location":"web","url":"https:\/\/youtu.be\/exDPKfXr3os","video":[],"poster":[],"caption":"","autoplay":"false","muted":"true","loop":"false","controls":"true","preload":"auto"},"id":"2e271209-5a9c-4eef-8af3-d03153bb76ac","isHidden":false,"type":"videoBlock"},{"content":{"level":"h2","text":"Takeaway #4: Getting Back to 2019","customid":""},"id":"e0e6d556-10b4-4448-bed4-216f23e4429a","isHidden":false,"type":"headingBlock"},{"content":{"text":" With the death of E3 and the world still getting back to normal from 2020, how does this PAX East stack up? Ali C. has been to PAX East in 2022 and 2023, and feels that 2025 has been the best of the three so far. Talking to others in line, the overall feeling is that there is still some ways to go to hit the hype of 2019, but we're well on the way. Dwayne W. echoed these sentiments, hoping for more official PAX Parties in the future, while also noting a ton of people experiencing PAX for the first time; a great sign for the future of this important event. Have thoughts? A favorite game you played (other than Among Us 3D , of course)? Reach out to us on social media and keep the conversation going. "},"id":"df407910-c608-4551-acb2-c0d27b7416ca","isHidden":false,"type":"textBlock"},{"content":{"location":"kirby","image":["file:\/\/dskE1keXbDE2zoNz"],"src":"","alt":"Photo collage of our Among Us 3D booth along with Oceanzus and other indie titles and booths mentioned in this article","caption":"It's been real, PAX East. See you in 2026","link":"","ratio":"","crop":"false"},"id":"e4cb1db8-628d-4df1-81c7-5fd947e51d95","isHidden":false,"type":"imageBlock"}]