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Zulushi is Our July Content Creator of the Month
July 16, 2026 · news
Setting the Scene (~0:00-2:30)The opening of this video is a perfect example of Zulushi doing what he does best. He doesn’t just drop you into gameplay, he builds the world first. You get the stakes, the character, and the tone. It immediately signals to the viewer: this isn’t a regular playthrough, this is a story you’re being invited into. For a game like I Expect You To Die, where atmosphere and espionage fantasy are half the appeal, this kind of approach is a perfect match.
The Narrative Payoff (~7:00-10:00)As the mission escalates, Zulushi’s storytelling really kicks in. He’s not just describing what’s happening on screen, he’s building tension. Watching this, you genuinely want to know what happens to Agent Phoenix next, which is exactly the feeling we want players to have before they pick up the headset themselves. The fact that this was just the first installment made it that much more exciting.
Picking Up Where He Left Off (~0:00-3:00) One of the things that makes Zulushi's approach so effective is continuity. He doesn't treat each game as a standalone piece of content. He treats the entire franchise as a single ongoing story, which mirrors exactly what we set out to do with the IEYTD series. The way he reintroduces Agent Phoenix here and connects it back to the first video gives returning viewers that same feeling you get when a sequel actually respects its predecessor.
The New Villain Moment (~6:00-9:00)IEYTD 2 introduces some of the best character work in the franchise, including the legendary John Juniper, and watching Zulushi encounter that story beat for the first time and frame it through his narrative lens is genuinely entertaining. He understands that in this game, the story isn't just set dressing. It's part of the puzzle, and he treats it that way.
The Trilogy Pays off (~1:00-4:00)If you've watched all three of Zulushi's Agent's Tale videos, this opening hits differently. He brings the full weight of everything that came before into the introduction of IEYTD 3, which makes the stakes feel real in a way that a cold-start review never could. It's a reminder of why serialized content works: when a creator sticks with something across multiple games and multiple years, the audience grows with them.
Agent Phoenix’s Final Chapter (~8:00-end)The way Zulushi closes out this trilogy is exactly how you'd want a series like this to end. There's genuine emotion in it, which is not easy to pull off in VR content, and it says a lot about how much thought he puts into the craft of what he does. He made three games feel like one complete story, and that's not a small thing.
"Working with Schell Games on the IEYTD franchise has been an absolute blast. I can't wait to slip back into Agent Phoenix's shoes, and see what adventure they're cooking up next!"
Zulushi
Schell Games has named YouTube creator Zulushi its Content Creator of the Month for July 2026, recognizing his three-part "Agent's Tale" video series covering the full I Expect You To Die (IEYTD) VR trilogy. Rather than producing standard playthroughs, Zulushi frames each game as a chapter in a single ongoing narrative starring the series' protagonist, Agent Phoenix, building atmosphere and stakes before gameplay begins.
The recognition highlights his coverage of all three installments: the original I Expect You To Die, where he establishes tone and espionage-fantasy world-building; IEYTD 2, where he introduces the franchise's new antagonist, John Juniper, and treats the story as integral to the puzzle design rather than mere set dressing; and IEYTD 3, where he closes out Agent Phoenix's arc with an emotional, trilogy-spanning finale that ties all three games into one cohesive story.
Schell Games praises Zulushi's commitment to continuity and serialized storytelling, noting that his approach mirrors the studio's own vision for the IEYTD franchise as a connected narrative rather than standalone titles. In a quote featured in the post, Zulushi says he's enjoyed working on the franchise and looks forward to returning to Agent Phoenix's role in future installments.
This post is part of Schell Games' ongoing Content Creator of the Month series, which highlights creators from its Content Creator Program who produce standout coverage of the studio's games, including its flagship VR title I Expect You To Die and its sequels.
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Who is Schell Games' July 2026 Content Creator of the Month?
Zulushi, a YouTube creator recognized for his cinematic "Agent's Tale" playthrough series covering the I Expect You To Die VR trilogy.
Why did Schell Games choose Zulushi for this recognition?
Zulushi treats the I Expect You To Die games as one continuous story rather than separate playthroughs, building atmosphere, character stakes, and narrative payoff around the series' protagonist, Agent Phoenix, across all three games.
What games does Zulushi's featured video series cover?
All three entries in the I Expect You To Die franchise: the original I Expect You To Die, IEYTD 2 (which introduces the villain John Juniper), and IEYTD 3, which concludes Agent Phoenix's story arc.
What is the "Agent's Tale" series?
It's Zulushi's name for his narrative-focused playthrough videos of the IEYTD trilogy, which follow protagonist Agent Phoenix across all three games as a single serialized story.
What is Schell Games' Content Creator Program?
A program through which Schell Games partners with and spotlights content creators who produce standout coverage of its games; Zulushi's recognition is part of its recurring "Creator of the Month" series.
What did Zulushi say about working with Schell Games?
He described working on the IEYTD franchise as an absolute blast and said he's looking forward to returning to Agent Phoenix's role in future installments.
