LEGO Brickheadz Builder VR

LEGO BrickHeadz Builder VR is a virtual reality building experience developed by Schell Games in partnership with LEGO. Originally released for the Google Daydream platform, the game allows players to build and customize their own LEGO BrickHeadz characters in a playful, immersive environment. Built on the Unity engine, the game focuses on free-form creativity and puzzle-solving, where players follow specialized building "blueprints" or create their own unique designs. By translating the physical snapping of LEGO bricks into a digital space, the title explores the potential of VR to provide a relaxing, tactile sandbox experience for LEGO fans of all ages.

• Schell Games
• The LEGO Group
• Digital brick-building
• character customization
• puzzle-solving
• Virtual Reality
• Unity Engine
• Google Daydream (Legacy)
• Bringing the physical LEGO "click" and logic into a 360-degree virtual space

How does the building process work in VR?

The game mimics the physical act of building. Using a VR controller, you select individual bricks and "snap" them together. The game utilizes a grid-based system to ensure that bricks align perfectly, maintaining the structural logic of real LEGO sets. You can follow specific instructions to build iconic characters or enter a free-build mode.

Can you customize the characters?

Yes. Once a character is built, you can change their appearance, clothing, and expressions. The characters also come to life with unique behaviors and animations, allowing players to interact with their creations once the build is complete.

What was the "Magic" of the building experience?

A major design goal was capturing the "click" sensation. Schell Games focused on haptic feedback and sound design to replicate the satisfying tactile feeling of two plastic bricks joining together, which is a core part of the LEGO brand identity.

Is the game still available?

The game was a launch title for the Google Daydream VR platform. Since Google has discontinued Daydream support, the game is largely considered a "legacy" project, though it remains a significant example of how Schell Games handles world-renowned creative IPs.