This news release details the recognition of the "Bean-lieve" launch trailer for Among Us 3D as a Grand Winner in the Video / Games category at the NYX Game Awards. The win brings Schell Games' total NYX Award tally to 12 across its portfolio (10 of which are Grand Winner honors), joining titles like I Expect You To Die 2 & 3, Silent Slayer, and Until You Fall. Instead of standard gameplay montages, trailer creator Alison "Ali" Cannon and her team designed a nostalgic homage to a famous 18-year-old Call of Duty diorama campaign—replacing gritty military drama with solemn crewmate "beans," somber music, and a comical punchline. The release highlights how the trailer successfully bridged generational gaming gaps and notes a companion behind-the-scenes feature interview with Cannon on Muse.World.
- Among Us 3D / Among Us VR ("Bean-lieve" Launch Trailer)
- Alison "Ali" Cannon (Trailer Creator / Marketing)\
- all of Duty diorama campaign homage (Halo / FPS diorama tropes)
- Muse.World interview feature
- 12 total NYX Game Awards (10 Grand Winners across studio titles)
- What made the "Bean-lieve" trailer concept unique compared to typical VR game trailers?
- Most VR trailers rely heavily on first-person gameplay footage or feature-list overlays. The "Bean-lieve" campaign took an unconventional, comedic route by parodying iconic, dramatic live-action diorama trailers (specifically referencing classic Call of Duty and Halo diorama campaigns). By presenting silly, colorful crewmate "beans" frozen in overly dramatic, tragic battle poses accompanied by emotional music, the trailer created a memorable contrast that landed with both younger players and older gaming veterans.
- Who created the trailer, and where can readers find her behind-the-scenes breakdown?
- The trailer was created by Alison "Ali" Cannon at Schell Games. Following the award announcement, she was interviewed in a behind-the-scenes feature on Muse.World, where she broke down the creative thought process, audience targeting strategies, and game marketing techniques used to make the video go viral.
- What fun pop-culture interaction occurred online following the trailer's release?
- The trailer's homage to classic FPS diorama campaigns resonated so strongly across the industry that it drew an official, humorous "suspicious" comment online directly from Master Chief's official channel (Halo), acknowledging the witty parody.
