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GumTrix: Evolution in the Development of a Mobile Game

By Schell Games

October 31, 2025 · insights

Puzzle Clubhouse logo

Graph showing possible ways the GumTrix line would bow out from the X axis

GumTrix prototype

Original implementation of GumTrix (then called GumTris) in Puzzle Clubhouse

Candy-themed artwork used in GumTrix

Screenshot of GumTrix showing three blue candies being matched

GumTrix Main Menu showing colorful candies and Play, Settings, etc. buttons

  • Shorten gameplay sessions. The average gameplay session can last anywhere from 5 to 15 minutes, which is a broad range, but also a long time for most games on the mobile market. The game has a great ramp-up curve, but shortening it might have made the game more enjoyable for people who want to pick up and go.
  • More variety. Levels were constructed to help teach the player, but after awhile, the first few levels became predictable and a little boring.
  • Utilizing ads earlier. Though GumTrix’s first players appreciated the fact there weren’t any ads, not having them in prevented us from advertising the game as well as profiting from advertisements early on.
Screenshot of GumTrix gameplay

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